The Daily Stack: Creating Your Brand Voice

Tuesday, August 4, 2020
10:00 am
-
11:00 am
EDT

About this event

The Daily Stack is a virtual program for startup founders and leaders. Join us at 10:00 AM ET every weekday.

This event is free to Betaworks Studios members only. Non-members, please purchase a ticket from Stacklist here.


Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.


For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.
To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.


Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.


Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

About the speaker:

Leah Fessler is a journalist, investor, and the sr. manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel's Club, where she is also a board observer, Haus, and A Kid's Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

Featuring

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Company Name

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Company Name

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Company Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Agenda

Time

Topic/Panelist

Duration

11:00 - 11:35am
Opening Remarks: Andy Moss
Keynote IntroductionMona Sloane
Keynote and Q & A Charlton McIlwain
Vice Provost for Faculty Engagement and Development, NYU
5 min
30 min
11:35 - 12:20pm
Roundtable: Senior Education Leadership
Félix V. Matos Rodríguez, CUNY Chancellor
Julie Anderson, Cheshire Academy Head of School
Michael Roth, President of Wesleyan
Laura Walker, President Elect, Bennington College, Moderator
30-45 min
12:20 - 12:50pm
Panel 1: “Virus Spread Mitigation”
Barry Svigals, Stanford d.school, K-12 Lab Fellow
Kamilah Jackson, M.D., M.P.H., D.F.A.A.C.A.P, Board Certified Adult, Child and Adolescent Psychiatrist, Distinguished Fellow, American Academy of Child and Adolescent Psychiatry - Medical Director, PerformCare NJ, Physician Advisor & NIMH Advisory Panel
Thomas McGinn, MD, Deputy Physician-in-Chief & Senior Vice President, Northwell Health
Andre Fenton, Professor of Neural Science, NYU
Kameka Dempsey, Founder and CEO, KD Leadership Strategies, Moderator
30 min
12:50 - 1:20pm
Panel 2: “COVID-19 Classroom Experiences”
Maura Conley, Pratt Educator
Kevin Gotkin, NYU Steinhardt, accessibility advocate
Chris Gilliard, Professor of English, Macomb Community College
Nelson James, NYU Tandon student
Mona Sloane, Sociologist at New York University, Moderator
30 min
1:20 - 1:50pm
Panel 3: “New Infrastructures and Inequality”
Jeremy Caplan; Director of Teaching, Learning and Assessment at the CUNY Graduate School of Journalism
Betsy Schneck; Assistant Principal at the Ella Baker School
Lee Rubenstein; VP of Business Development at EdX
Madi Jacox, Investor, Hangar, Moderator
30 min
1:50 - 2:35pm
Panel 4:  “Student Life Outside the Classroom”
Kafele Khalfani Dean of Student Affairs Earl Warren College at UC San Diego
Justin Hershman, Rising Freshman at NYU
Jordan Hershman, gap year student before Rising Freshman at Yale 2021
Scyatta Wallace Associate Professor, Psychology St. John’s University
Sarah Shapiro - Co-Founder, Covid Nine Teen Project
Kameka Dempsey, Founder and CEO, KD Leadership Strategies, Moderator
45 min
2:35 - 2:55pm
Panel 5: “Emerging technologies being expedited into production”
Dan Kohn General Manager Linux Foundation Public Health
Julia Stoyanovich Assistant Professor, NYU Tandon School of Engineering
Andy Moss, Visiting Professor, NYU, Moderator
Tain Barzso,
Education Product Lead, Zoom
30 min
2:55 - 3:00pm
Contact Tracing & Health Monitor Demonstration
Nearform
5 min
3:00 - 3:50pm
Tech Demo of Ed-Tech (5 min per demo)
Healthy Together
CVKey
Nodle M1 / Coalition App
More coming soon….

30-45 min
3:50 - 4:00pm
Closing - Wrap-up Summary
10 min

Agenda

11:00 - 11:35am
Opening Remarks: Andy Moss
Keynote Introduction: Mona Sloane
Keynote and Q & A
- Charlton McIlwain Vice Provost for Faculty Engagement and Development, NYU
11:35 - 12:20pm
Roundtable: Senior Education Leadership
- Félix V. Matos Rodríguez, CUNY Chancellor
- Julie Anderson, Cheshire Academy Head of School
- Michael Roth, President of Wesleyan
- Laura Walker, President Elect, Bennington College, Moderator
12:20 - 12:50pm
Panel 1: “Virus Spread Mitigation”
- Barry Svigals Stanford d.school, K-12 Lab Fellow
- Kamilah Jackson, M.D., M.P.H., D.F.A.A.C.A.P, Board Certified Adult, Child and Adolescent Psychiatrist, Distinguished Fellow, American Academy of Child and Adolescent Psychiatry - Medical Director, PerformCare NJ, Physician Advisor & NIMH Advisory Panel
- Thomas McGinn, MD, Deputy Physician-in-Chief & Senior Vice President, Northwell Health
- Andre Fenton, Professor of Neural Science, NYU
- Kameka Dempsey, Founder and CEO, KD Leadership Strategies, Moderator
12:50 - 1:20pm
Panel 2: “COVID-19 Classroom Experiences”
- Maura Conley, Pratt Educator
- Kevin Gotkin, NYU Steinhardt, accessibility advocate
- Chris Gilliard, Professor of English, Macomb Community College
- Nelson James, NYU Tandon student
- Mona Sloane, Sociologist at New York University, Moderator
1:20 - 1:50pm
Panel 3: “New Infrastructures and Inequality”
- Jeremy Caplan; Director of Teaching, Learning and Assessment at the CUNY Graduate School of Journalism
- Betsy Schneck; Assistant Principal at the Ella Baker School
- Lee Rubenstein; VP of Business Development at EdX
- Madi Jacox, Investor, Hangar, Moderator
1:50 - 2:35pm
Panel 4: “Student Life Outside the Classroom”
- Kafele Khalfani Dean of Student Affairs Earl Warren College at UC San Diego
- Justin Hershman, Rising Freshman at NYUs and planning to move to NYC to take classes 100% online
- Jordan Hershman, gap year student before Rising Freshman at Yale 2021
- Scyatta Wallace Associate Professor, Psychology St. John’s University
- Sarah Shapiro - Co-Founder, Covid Nine Teen Project
- Kameka Dempsey, Founder and CEO, KD Leadership Strategies, Moderator
2:35 - 2:55pm
Panel 5: “Emerging technologies being expedited into production”
- Dan Kohn General Manager Linux Foundation Public Health
- Julia Stoyanovich Assistant Professor, NYU Tandon School of Engineering
- Tain Barzso Education Product Lead, Zoom
- Andy Moss, Visiting Professor, NYU, Moderator
2:55 - 3:00pm
Contact Tracing & Health Monitor Demonstration
Nearform
3:00 - 3:50pm
Tech Demo of Ed-Tech (5 min per demo)
Healthy Together
CVKey
Nodle M1 / Coalition App
More coming soon….
3:50 - 4:00pm
Closing - Wrap-up Summary

Sponsors

No items found.

A safe place to have real conversations, solving the real human and business challenges founders are facing navigating the ups and downs of taking their companies to the next level.

Learn more

The Daily Stack: Creating Your Brand Voice

Tuesday, August 4, 2020
10:00
-
11:00

About this event

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Peer-based mentorship groups led by experienced entrepreneurs.

A safe place to have real conversations, solving the real human and business challenges founders are facing navigating the ups and downs of taking their companies to the next level.

Learn more
June 18, 2020 | 12:00 pm - 2:00 pm EDT

How Business Must Be Part of the Solution

View Live Now

About This Event

This event is free to Betaworks Studios members only. Non-members, please purchase a ticket from Stacklist here.


Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.


For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.
To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.


Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.


Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

About the speaker:

Leah Fessler is a journalist, investor, and the sr. manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel's Club, where she is also a board observer, Haus, and A Kid's Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

The Daily Stack is a virtual program for startup founders and leaders. Join us at 10:00 AM ET every weekday.

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Sponsors

Company Name

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Company Name

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Company Name

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The Wall Street Journal | Barron’s Group and Betaworks Studios bring you Next Wave, an event series for marketers that tackles the post-coronavirus reality and delivers intelligence on how to respond and thrive at this unprecedented time.

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About Next Wave:
Adaptable Mindsets
for a New Reality

With every challenge comes opportunity, and there are plenty of challenges ahead. At Next Wave: Career Transformation for a New Reality, we’ll tackle the new, unique and thorny challenges marketers are facing and talk through tactics to respond and thrive. From pandemic response to distancing, data privacy to radical digitization, our conversations will help give you perspectives on what skillsets you need to build, acquire and own. From intrapreneurship to career pivots, hyper efficient to robustly human, to embracing risk taking, this event will dig in to how to use experience, ability, adaptability, insight and vision to thrive in a new reality.

Leo Rayman

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Leo Rayman

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Leo Rayman

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Leo Rayman

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Leo Rayman

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Leo Rayman

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The Wall Street Journal | Barron’s Group and Betaworks Studios bring you Next Wave, an event series for marketers that tackles the post-Coronavirus reality and delivers intelligence on how to respond and thrive at this unprecedented time.

June 26, 2020
1:00 pm - 4:00 pm EDT

RENDER(replay);

Remote
World

About remote world

Missed RENDER: Remote World? It's not too late.

You can still purchase access to the full 3-hour recording.

This event is free to Betaworks Studios members only. Non-members, please purchase a ticket from Stacklist here.


Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.


For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.
To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.


Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.


Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

About the speaker:

Leah Fessler is a journalist, investor, and the sr. manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel's Club, where she is also a board observer, Haus, and A Kid's Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

In the new world of virtual everything — communication, connection, entertainment — we find ourselves searching for the best ways to meet our social needs, from working with colleagues to just enjoying a beer with friends.

Solving the problem of isolation has opened up new opportunities for tech brands and founders, and we’ve seen a series of innovations in the past three months which change the way we go about our lives. These new platforms help us remotely continue our routines, like caring for the elderly or attending a comedy show. But they also usher in a new set of concerns: how do we stay in touch with our mental health and decompress with all this screen time?

RENDER: Remote World examined these emerging technologies, the innovations we see on the horizon, and suggested how we can cope and thrive within our newly digitized lives.
Missed out on RENDER: Remote World? It's not too late to tune in.
Purchase a ticket to access to the full 3-hour recording.

Investment Opportunities

Venture capitalists and analysts share their expert opinions and market projections.

Accountability Software

Insight into the trends and challenges in Work From Home culture.

Monetizing a Virtual World

How to adapt your endeavors to turn profits in a digital only landscape

Humane Virtual Networks

How we ensure individual privacy now that we're all plugged in.
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Speakers

Selcuk
Atli

Bunch

Heading

Matt
Hartman

Betaworks Ventures

Heading

Gwynneth Leece

Rec Room

Heading

Esther Crawford

Squad

Heading

Reggie
James

Eternal

Heading

Margaux Noël Woellner

Teooh

Heading

Ellen
Choi

CareerLark

Heading

Robin Joy
Meyers

TEDx Speaker

Heading

Dave
Renz

Tanooki Labs

Heading

Kishau
Rogers

Time Study

Heading

More Speakers TBA

Featuring a special edition of

TheProductRoundup.
with(Matt_Hartman)

Edwin
Akrong

Simon Data

Heading

Bianca
St. Louis

Formerly Andreessen Horowitz, Pinterest

Heading

matt
Hartman

Betaworks Ventures

Heading

Josh
elman

Formerly Greylock, Robinhood, Twitter, Facebook

Heading

More Speakers TBA

Sponsors

Company Name

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Company Name

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Company Name

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Schedule

Times

Topics

Speakers

1:00:00 PM
Welcome Remarks and Intro
Ben Scheim, Betaworks Studios
Matt Hartman, Betaworks Ventures
1:10:00 PM
Remote Work: Maintaining Culture and Modifying Workflows
Dave Renz, Tanooki Labs
Ellen Choi, CareerLark
1:30:00 PM
WFH: Increasing Accountability
Kishau Rogers, Time Study
1:40:00 PM
Monetization Strategies for Virtual Worlds
Gwynneth Leece, Rec Room
1:50:00 PM
The Science Behind Loneliness & Isolation
Robin Joy Meyers, TEDx Speaker
2:10:00 PM
Remote Care: Seniors in Isolation
Nathalie Rovall, Switchboard
2:20:00 PM
Replicating IRL: Hangouts, Events, and Socialization
Margaux Woellner, Teooh
Selcuk Atli, Bunch
Esther Crawford, Squad
Reggie James, Eternal
3:00:00 PM
Product Roundup: Isolation Technology
Matt Hartman, Betaworks Ventures
Josh Elman, Formerly Greylock, Robinhood, Twitter, Facebook
Edwin Akrong, Simon Data
Bianca St. Louis, Formerly Andreessen Horowitz, Pinterest
4:00:00 PM
Closing Remarks & Thank You
Ben Scheim, Betaworks Studios
Matt Hartman, Betaworks Ventures

Playlist

1:10:00 PM
Remote Work: Maintaining Culture and Modifying Workflows
Dave Renz, Tanooki Labs
Ellen Choi, CareerLark
1:30:00 PM
WFH: Increasing Accountability
Kishau Rogers, Time Study
1:40:00 PM
Monetization Strategies for Virtual Worlds
Gwynneth Leece, Recroom
1:50:00 PM
The Science Behind Loneliness and Isolation
Robin Joy Meyers, TEDx Speaker
2:10:00 PM
Remote Care: Seniors in Isolation
Nathalie Rovall, Switchboard
2:20:00 PM
Replicating IRL: Hangouts, Events, and Socialization
Margaux Woellner, Teooh
Selcuk Atli, Bunch
Esther Crawford, Squad
Reggie James, Eternal
3:00:00 PM
The Product Roundup
Matt Hartman, Betaworks Ventures
Bianca St. Louis, Formerly Andreessen Horowitz, Pinterest
Josh Elman, Formerly Greylock, Robinhood, Twitter, Facebook
Edwin Akrong, Simon Data

RENDER();

RENDER is Betaworks Studios premier conference series. Every other month, we invite leaders and experts to help us dive deep into emerging industries and frontier technologies.

The Daily Stack: Creating Your Brand Voice

August 4, 2020
10:00 am

About this event

This event is free to Betaworks Studios members only. Non-members, please purchase a ticket from Stacklist here.


Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.


For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.
To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.


Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.


Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

About the speaker:

Leah Fessler is a journalist, investor, and the sr. manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel's Club, where she is also a board observer, Haus, and A Kid's Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

Peer-based mentorship groups led by experienced entrepreneurs.

A safe place to have real conversations, solving the real human and business challenges founders are facing navigating the ups and downs of taking their companies to the next level.

Learn more

The Daily Stack: Creating Your Brand Voice

August 4, 2020
10:00 am
-
11:00 am

The Daily Stack is a virtual program for startup founders and leaders. Join us at 10:00 AM ET every weekday.

This event is free to Betaworks Studios members only. Non-members, please purchase a ticket from Stacklist here.


Beyond logos, colors, and fonts, an important (and maybe, the most important) thing to consider is your brand voice. Through the words you share on social media, in press releases, in blog posts and more, a consistent brand experience lies in your brand voice.


For early-stage founders, identifying your brand voice, and understanding how you can use it to grow your startup could be really tough. But for those that master it, they’ll be able to position themselves better against their competitors, and resonate more with their target audience.
To help us understand how to create your brand voice, we’re going to chat with Leah Fessler, Sr. Manager of Editorial and Brand Voice at Chief, the private network for executive women.


Prior to Chief, Leah served as the lead gender reporter at Quartz, and worked in venture capital for Slow Ventures and Jane VC. She’s an angel investor in Ethel’s Club, Haus, and A Kid’s Book About.


Join us on August 4th at 10 am as we dive into how you can create your brand voice and use it as a tool to grow your business.

About the speaker:

Leah Fessler is a journalist, investor, and the sr. manager of editorial and brand voice at Chief, the private network for executive women. Prior to Chief, Leah served as the lead gender reporter at Quartz, where she created How We’ll Win, Quartz’s now-annual special project on the fight for gender equality at work. Leah is an angel investor in Ethel's Club, where she is also a board observer, Haus, and A Kid's Book About. She serves on the Associate Board of Girl Be Heard, a non-profit empowering young women through socially conscious theatre making. Leah previously worked in venture capital for Slow Ventures and Jane VC, and advises early-stage startups led by phenomenal female founders. She began her career in management at Bridgewater Associates, the world’s largest hedge fund, and has received notoriety for her writing on sexual and romantic relationships. Beyond Quartz, Leah is published in the New York Times, Washington Post, The Atlantic, and more. She was honored as a LinkedIn Top Voice in Tech, one of Folio Magazine’s Top Women in Media, and she is a speaker at Aspen Ideas Festival, Harvard Law School, Hustle 2x, Chicago Council for Global Affairs, PBS Point Taken, and more. Leah studied literature and creative writing at Middlebury College, where she graduated summa cum laude, Phi Beta Kappa.

Speakers

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Partners

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